With the new Kitely Market about to open to customers on other grids and other online markets for virtual worlds appearing, I’ve been thinking about the cost of buying the right to take my purchase from one grid to another.
So far, the items that have interested me on Kitely Market are priced anywhere from twice to quadruple the regular price when the Export permission is turned on.
I suppose the sellers are trying to figure out the market for this themselves, just as we buyers are trying to figure it. Just what is the appropriate mark-up for an item you can play with in more than one virtual world?
I can see a seller looking at it like this, “I’m giving my customer the opportunity to use this product in any world that allows it to be delivered or imported. They can use it over and over again in numerous VWs. That means they’re getting a lot of use out of it. So I should charge several times the regular price for that privilege.”
Seems like a reasonable argument. At first.
But I’m the buyer and I’m looking at the prices and I’m thinking, “Hey, I’m only using this item in the world I bought it in and one other. How many worlds do you think I live in? Yeah, I could use it everywhere but that’s not going to happen. I’m using it in this world and that one. That’s it. Maybe if one of those worlds goes out of business I’ll move the item to a new world but two at a time is all I can possibly do. How much are you going to charge me for that? How much is that privilege really worth to me?”
I think two worlds is going to be most people’s limit. Okay, so maybe a few customers might use an item in three different worlds at once…but seriously, how many of your customers are going to do more than that? Just because you’re granting them the right to go anywhere in the free Metaverse with their purchase doesn’t mean they’re going to go everywhere with it.
I suppose the “right” price is whatever the market will bear. And you can probably charge higher prices now than you will be able to later when there is more competition and choice.
As a buyer, I’m thinking double the regular price is going to be my limit. I have already paid more than that for a couple basic items that I desperately need in two worlds. And I might buy a couple more items in that same vein and pay over my limit a couple more times. But that will be the extent of that. I’m not going to go over double the price on anything else. If I can’t find it for that price or less, I’ll do without.
The market price will sort itself out and change as demand and supply (choice) increase. But we buyers have just as much power to affect the market right now as do the sellers.
So I have set my limit. And I have already limited the exceptions I will make.
Should be interesting