There’s a thread on the Kitely Forums about the Export perm and how much it should cost. I posted the following Comment in that thread…
A lot of makers of virtual goods base their price on the amount of work or cost involved with producing the item. On the surface, that makes sense. But it actually misses the point completely. It’s not about what it is worth to the creator or seller, it’s about what it is worth to the buyer.
You can be a great creator but that doesn’t mean you know anything about business or marketing.
In the case of Export perms, it’s not a question of how much the creator is “giving up.” It is only – and always – a question of how much value the buyer is going to get out of the item and therefore, how much they are willing to pay.
Remember, in OpenSim, people have done without for a long time. Because of this a few may be champing at the bit to buy but for most – they have done without it for this long, so if you charge too much, it is very easy for them to keep waiting for a better deal. Or go without forever. Heck, these folks are OpenSimmers – if they REALLY wanted that thing and it wasn’t available for free, they would have learned to make it by now.
So if you want to sell to them – make it good, make it convenient and make it reasonably cheap. And remember this – you are not actually selling a product in virtual worlds, you are selling a service.
If you don’t think that’s fair – don’t sell it. You won’t be missed.
Don’t get hung up on the “They can take it anywhere and use it all over the Metaverse. That’s worth money.” It might be but that’s not what they’re buying.
In January, I wrote:
“Just because you’re granting them the right to go anywhere in the free Metaverse with their purchase doesn’t mean they’re going to go everywhere with it.”
Although I used to be willing to pay a 100% mark-up, I’m not sure about that anymore. Why should I pay an export fee at all? What did I do to deserve that?
And with HG prevalent now, what sense does an Export perm markup make really? It’s a cover charge. A “convenience fee.” Don’t those convenience fees have a bad name?